Rite Aid Corporation is a Fortune 500 company and one of the largest drugstore chains in the United States. It operates over 2,500 stores across the country. In 2016, Rite Aid announced that it would be rebranding all of its stores as “Rite Aid Pharmacy”.
The rebranding effort was in response to customer demand for easier identification of Rite Aid stores and an effort to modernize the company’s image. Rite Aid stated that the rebranding would result in “improved customer service and an increased focus on the customer experience”.
The rebranding effort was controversial. Some customers felt that the new look was ugly, while others felt that it made the stores more difficult to identify. Some commentators argued that the rebranding was an attempt by Rite Aid to increase its profits by reducing customer competition.
However, Rite Aid stated that the rebranding was not an attempt to increase profits, but rather to improve the customer experience. In conclusion, the rebranding effort by Rite Aid was controversial, but it was ultimately successful in modernizing the company’s image and improving customer service.
