Why did Starbucks discontinue pumpkin spice latte?

Starbucks discontinued their pumpkin spice latte in late October 2018. Reasons for discontinuation vary, but most sources attribute it to low sales. Pumpkin spice latte drinkers were seemingly not as interested in the drink as in previous years. Some speculated that the popularity of coffee alternatives like cold brew and nitro cold brew may have played a role in the latte’s decline.

Others suggested that the changing holiday season may have impacted Starbucks’ sales. Regardless of the reason, Starbucks acknowledged that the latte wasn’t meeting expectations and discontinued it.

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