Why did Taco Bell change their logo?

Taco Bell, a Mexican-style fast food restaurant, announced in late 2018 that they would be changing their logo. The company stated that they wanted to expand their brand to include more international flavors and to reflect the diversity of their customers. The new logo features a simplified design that is inspired by Mexican culture.

The blue and yellow colors are also symbolic of the flag of Mexico. The new logo is seen as a step in the right direction for the company as it attempts to appeal to a broader audience.

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