Why did Taco Bell discontinue Cinnabon Delights?

Cinnabon Delights were discontinued by Taco Bell in the United States in early 2017. The reasons for this are unknown, but there are several theories. One theory is that the cinnamon rolls were not selling well, so they were discontinued.

Another theory is that Cinnabon Delights were competing with Taco Bell’s other cinnamon roll options, like its own cinnamon rolls and cinnamon rolls with frosting. Finally, it is possible that Cinnabon Delights were discontinued to focus on Taco Bell’s other cinnamon roll options.

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