Why did Taco Bell fail in Mexico?

Many people believe that Taco Bell’s failure in Mexico was due to a combination of several factors. First, the company’s Americanized menu and marketing campaign did not appeal to the Mexican taste-buds. Second, the price of tacos was too high for the average Mexican consumer.

Finally, Taco Bell failed to invest in the country’s culinary scene, which resulted in limited menu choices and a lack of innovation. In the end, Taco Bell was unable to compete with more established Mexican restaurants, and it was forced to abandon its operations in Mexico in 2012.

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