In 2006, Taco Bell entered the Mexican market with the launch of its Chalupa Supreme. The sandwich was a huge success, with sales increasing by 50% within the first year. However, by 2008, Taco Bell had pulled out of the Mexican market.
The company cited a lack of investor interest as the reason for its exit, and it was not until 2013 that Taco Bell announced plans to re-enter the Mexican market. However, the company’s entrance was met with a lack of enthusiasm, and it has since pulled out of the market once again.
There are several reasons why Taco Bell’s foray into the Mexican market did not pan out. First, the Chalupa Supreme was not originally designed for the Mexican market. It was instead designed as a sandwich for American consumers. This difference in design may have led to a lack of familiarity with the concept among Mexican consumers. Additionally, Taco Bell’s price point was also higher than that of the competition.
This may have made the sandwich unaffordable for some Mexican consumers. Finally, Taco Bell did not promote its Mexican presence effectively. The company did not put a lot of resources into marketing its Mexican products, and its advertising was not well-received. These factors may have led to a decline in sales.
