Why did Taco Bell stop serving breakfast?

Taco Bell stopped serving breakfast in 2013 due to declining sales. The company cited that customers were ordering tacos and burritos instead of breakfast items.

However, some believe that the decision may have been made due to the Affordable Care Act, which mandated that all businesses provide breakfast foods to employees. As the ACA was enacted, Taco Bell may have felt that the breakfast market was too competitive for them to compete in.

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