As usual, online commenters had plenty to say about Grubhub’s recent ad campaign that features a diverse group of people eating at a restaurant. Some people found the ad inclusive and refreshing, while others found it offensive and condescending.
One reason why so many people may find the ad offensive is that it casts people who eat out at restaurants as somehow inferior. By showing a variety of people from different backgrounds enjoying a meal together, Grubhub is suggesting that everyone can relate to the ad’s characters and enjoy a good meal.
However, some people may feel that this message downplays the importance of dining out and shows that Grubhub believes that everyone can cook at home.
Another reason why the Grubhub ad might be offensive is that it implies that everyone who eats at a restaurant is there to spend money. The ad shows people eating at a restaurant, but doesn’t show any money being spent.
This implication is likely to UPSet people who live on a tight budget, as it suggests that dining out is a luxury that can be ignored when money is tight.
Ultimately, it’s difficult to say why everyone hates the Grubhub ad. Possibly the biggest reason is that the ad is simplyoffensive, and doesn’t offer any new or innovative ideas about how to market food.
While some people may find the ad refreshing and inclusive, others may find it offensive and condescending.
