Broyhill is one of the most iconic furniture brands in America. For nearly a century, the company has been synonymous with quality, comfort, and style. So it came as a surprise to many when Big Lots announced that it would be selling Broyhill furniture in its stores.
Big Lots is known for selling discount items, so it’s not surprising that they would sell Broyhill furniture at a lower price than what you would find at a traditional furniture store.
But why would Broyhill agree to sell its furniture through Big Lots?
It’s likely that Broyhill saw this as an opportunity to reach a new customer base. Big Lots has a large customer base, and many of those customers may not have heard of Broyhill before. This could be a great way for Broyhill to increase its brand awareness and reach new customers.
It’s also possible that Broyhill was looking for a way to offload some of its excess inventory. Big Lots may have been able to offer Broyhill a good price for its furniture, and this may have been a better option than selling the furniture at a discount through traditional channels.
Whatever the reason, it’s clear that Big Lots and Broyhill are both benefiting from this partnership. And customers are benefit too, as they now have more options when shopping for furniture.
In conclusion, there are likely two main reasons why Big Lots is selling Broyhill furniture: to reach a new customer base, and to offload excess inventory. This partnership is beneficial for both companies, as well as for customers who are looking for affordable furniture options.
