The battle of the giants, Burger King vs. McDonalds, is an age-old argument that has been debated by the public for many years. However, in terms of annual sales, it is clear that McDonalds is the bigger player. In 2013, Burger King’s global sales were estimated at $27.5 billion, while McDonalds’ global sales were estimated at $30.5 billion. This difference in sales is due, in part, to the differing number of locations each company operates. Burger King has around 14,000 locations around the world, while McDonalds has over 34,000 locations.
Additionally, Burger King’s share of the foodservice market is significantly smaller than McDonalds’ share. In 2013, Burger King held a market share of 4.5 percent, while McDonalds held a market share of 27.9 percent. In terms of annual revenue, Burger King is clearly the smaller player. However, when it comes to total revenue, McDonalds is the bigger player.
