In March of 2018, McDonald’s announced that it would be buying out Chipotle Mexican Grill for $3.3 billion.
Many analysts were unsure of the logic behind the decision, as McDonald’s had previously been very lackluster in its attempts to compete with the fast-casual restaurant industry. However, the move was seen as a positive for both companies, as Chipotle’s strong customer base and innovative food concepts could be integrated into the McDonald’s system.
One year later, the decision appears to have been a wise investment. Chipotle’s sales have continued to grow, while McDonald’s has seen a slight uptick in same-store sales.
The move has also been praised for its potential to improve the health and well-being of both companies’ employees. While the deal may not have been the most logical decision at the time, it appears that it has ultimately paid off.
