McDonald’s discontinued their frappe in late 2017. This was a major change for the fast food restaurant as frappes had been a staple in their menu for many years.
In a statement released to media, McDonald’s said that they were discontinuing the frappe as they were “not meeting sales expectations.” It is unclear why sales of the frappe were not meeting expectations, but it may have had something to do with the high prices of the drink and the fact that other menu items such as the McMuffin were becoming more popular.
It is interesting to note that McDonald’s did not completely remove the frappe from their menu; the drink is still available, but it is now available as a milkshake instead of a frappe. It is possible that this change was made in order to appeal to a wider range of customers and make the drink more appealing to a wider range of tastes.
Overall, it appears that McDonald’s discontinued the frappe in order to focus on other menu items and improve sales.
