In October of 2007, McDonald’s announced that they had acquired Martin Brower, a food technology entrepreneur who has created a number of successful food products, including the wildly popular McNuggets. While the exact terms of the acquisition were not disclosed, it was widely speculated that McDonald’s paid a hefty sum for Brower’s technology and patents.
Despite the fact that McDonald’s has made no public statement about its plans for Brower, many are wondering if the company plans to use his technology to improve its food products. While it is possible that McDonald’s plans for Brower are strictly business-related, it is also possible that the company plans to use his technology to create new McNuggets flavors or to develop new ways to appeal to customers.
Regardless of McDonald’s intentions, Brower’s acquisition is sure to have a significant impact on the food industry. His technology is widely-used and respected, and his acquisition by one of the world’s largest fast-food chains indicates just how important food technology has become.
