Chipotle is a well-known and popular Mexican restaurant. In 2016, McDonald’s agreed to pay $3.2 billion for Chipotle. The purchase made Chipotle the largest Mexican restaurant chain in the US.
The purchase was seen as a strategic move by McDonald’s to expand its customer base and compete with rivals such as Taco Bell and Mexican food chains such as Corona. The purchase also allowed McDonald’s to increase its presence in the growing fast food Mexican market. .
The conclusion of this article is that the purchase of Chipotle by McDonald’s was a strategic move that paid off. The purchase made Chipotle the largest Mexican restaurant chain in the US and allowed McDonald’s to increase its presence in the growing fast food Mexican market.