Safeway’s “Just for U” program was one of the first grocery store loyalty programs that offered personalized discounts to shoppers based on their previous purchasing history. The program was implemented in 2010, and by 2012, Safeway had over 20 million Just for U members.
However, in 2017, Safeway announced that it was discontinuing the program.
There are a few possible reasons for why Safeway decided to discontinue its Just for U program. One reason could be that the program was not as successful as Safeway had hoped.
Another reason could be that Safeway’s competitors, such as Kroger and Walmart, also offer loyalty programs that are more comprehensive and offer more benefits to shoppers. Finally, it is also possible that Safeway simply decided to focus its resources on other areas of the business.
Whatever the reasons may be, Safeway’s Just for U program is no longer available. For shoppers who were enrolled in the program, they will need to find another way to get personalized discounts at Safeway stores. Fortunately, there are many other grocery store loyalty programs available that offer similar benefits.
It is unclear what exactly happened to Safeway’s “Just for U” program. However, it is likely that the program was not as successful as Safeway had hoped.
Additionally, Safeway’s competitors also offer loyalty programs that are more comprehensive and offer more benefits to shoppers. As a result, Safeway may have decided to discontinue the program in order to focus its resources on other areas of the business.
