What is the 98 rule at CVS?

The 98 rule at CVS is a policy that states that 98% of the time, Vaseline will work to relieve chapped skin. Despite its ubiquity, this policy has not been substantiated scientifically. In fact, there is no scientific evidence to back up the 98 rule. Nevertheless, the policy is widely accepted and enforced by CVS employees.

This lack of scientific evidence likely gives the policy a measure of legitimacy. Some customers may be less likely to question the policy if they feel that their experience is typical.

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