Ace Hardware is one of the most well-known hardware store chains in the United States. Founded in 1924, Ace Hardware has over 4,000 locations across the country. One of the things that makes Ace Hardware so recognizable is their jingle.
The Ace Hardware jingle has been used in advertising since the 1960s and is still used today. But when did Ace Hardware change their jingle?
The original Ace Hardware jingle was created in 1963 by advertising agency D’Arcy Masius Benton & Bowles. The jingle was updated in 1968 and again in 1995.
The current version of the jingle was composed by John Melendez, who is better known as “Stuttering John” from The Howard Stern Show. While the melody of the jingle has remained the same over the years, the lyrics have been updated to reflect changes in the company and its products.
Ace Hardware is constantly evolving to meet the needs of their customers. As a result, their jingle has also evolved over time.
While the original jingle was catchy and memorable, the current version is even more so. It’s clear that Ace Hardware knows how to keep their brand fresh and relevant, even after almost 100 years in business.
In conclusion, Ace Hardware changed their jingle several times over the years, with the most recent change happening in 1995. The current version of the jingle was composed by John Melendez, better known as “Stuttering John” from The Howard Stern Show.
