Lidl, the German discount supermarket chain, is planning to open dozens of new stores across the United States over the next few years. The company has been aggressively expanding in Europe and is now turning its attention to the American market.
Lidl currently has about 10,000 stores in 27 European countries. The company plans to open its first 100 U.S. stores by mid-2018, with the majority of them located on the East Coast. Lidl is also planning to build a distribution center in Southern California.
The company is Targeting states with a high concentration of German immigrants, as well as states with a large number of millennials. Lidl plans to offer lower prices than its competitors, as well as a wider selection of organic and gluten-free products.
The company’s expansion into the United States is part of a larger strategy to become one of the world’s leading retailers. Lidl has plans to open thousands of new stores in Europe and Asia over the next few years.
Lidl’s expansion into the United States is an aggressive move that will allow the company to tap into a new market. The company’s focus on offering low prices and a wide selection of products is likely to appeal to American consumers.
