Tim Hortons is a Canadian fast food restaurant that specializes in coffee and doughnuts. The restaurant is most popular in Canada, but has been expanding into the United States.
The Target market for Tim Hortons is Canadians. The restaurant is popular in Canada because it is affordable, and the coffee is of good quality. The doughnuts are also popular, and are sold in a variety of flavors. Americans, who are familiar with Canadian fast food, are likely to be interested in trying Tim Hortons.
However, the restaurant has not yet been successful in reaching a wide market in the United States. This may be due to the higher prices of coffee and doughnuts in the United States, as well as the fact that Tim Hortons is not as well-known in the United States as it is in Canada.
