Why are Lidl and Aldi so cheap?

Lidl and Aldi are two of the most popular budget supermarket chains in Europe. But what makes them so cheap?

Lidl and Aldi both follow the same business model of selling mostly private label products. Private label products are made by the same manufacturers that make products for big brands, but they are sold under the store’s own brand. This means that Lidl and Aldi can sell these products for less because they don’t have to spend money on marketing and advertising.

Lidl and Aldi also keep their costs down by having a no-frills approach to their stores. They have a small number of staff, simple store designs, and they don’t offer extras like in-store cafes or free parking.

These factors all contribute to why Lidl and Aldi are able to keep their prices low. But it’s not just about being cheap – shoppers also say that they like the simplicity of these stores and the fact that they can find everything they need without all the fuss.

Why are Lidl and Aldi so cheap?

Lidl and Aldi follow the same business model of selling mostly private label products.

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