Burger King is a fast food restaurant chain with over 14,000 restaurants in over 100 countries. The company was founded in 1954 by two brothers, Dick and Maurice McDonald.
In the 1970s, the company began to experience financial difficulties and went through several ownership changes. In 2003, Burger King was purchased by 3G Capital, a Brazilian investment company.
In 2012, Burger King released its first digital platform, BK Connect. The platform allows customers to order and pay for their meals through an app.
In 2013, Burger King announced that it would be revamping its menus and would no longer use the term “burger” to describe its products. This decision was met with criticism from its customers.
In 2014, Burger King announced that it was considering selling its Canadian operations. This decision was met with criticism from the Canadian government, which considered the company a national treasure.
In December 2014, 3G Capital announced that it was selling its stake in Burger King to investment firm Berkshire Hathaway.
The company’s financial struggles are likely the main reason for its failure. Burger King has been unable to keep up with the competition and has been forced to make unpopular decisions, such as changing its menu.
