Chewy is one of the largest online retailers for pet supplies, with products for dogs, cats, and other animals. In late 2018, the company announced that it would be discontinuing sales of Orijen, one of its leading dog food brands, due to poor sales.
Orijen is a high-quality dog food brand that is known for its lamb and rice formula. However, according to Chewy, Orijen sales have decreased over the past few years, and the company has decided to discontinue sales of the food brand.
Several factors may have contributed to the poor sales of Orijen. One problem may have been that the food was not attracting enough new customers.
Another issue may have been that many pet owners were switching to other brands of dog food.
Ultimately, the decision to discontinue sales of Orijen was made because the brand was not performing well. If the company had not made this decision, the food might have been discontinued entirely, which would have been a significant loss for pet owners.
