Kroger, America’s largest grocery store chain, announced in early 2019 that it will be changing its logo. The new logo, developed in collaboration with the design firm Pentagram, features a modern, sleek design that is intended to reflect the brand’s contemporary, aspirational values.
The new logo is intended to reflect Kroger’s contemporary, aspirational values.
The decision to make the logo change was made in response to customer feedback. According to Kroger, customers wanted a logo that reflected the brand’s contemporary values and that was more visually appealing.
The new logo is designed to be more modern and sleek, with a focus on the use of color and graphics.
While some customers may be UPSet by the new logo, Kroger believes that it is a step in the right direction for the brand. The new logo is more visually appealing and reflects the brand’s contemporary values, which many customers feel are important.
Kroger is also hoping that the new logo will help to attract new customers and boost sales.
