McDonald’s has been a global powerhouse for over 60 years, with over 36,000 locations in over 100 countries. However, the fast food giant has had trouble succeeding in India.
In 2014, McDonald’s announced that it would be closing 600 locations in India due to low demand and high competition. This a significant decline from the 1,500 locations that the company operated in India in 1984.
One reason for McDonald’s failure in India is the country’s large population. According to the World Bank, India has 1.3 billion people, which is more than the population of the United States. This means that there are a lot of potential customers for McDonald’s.
However, the company has had trouble adapting to the local preferences. For example, in India, people prefer burgers that are grilled over those that are fried. However, McDonald’s has been reluctant to adopt this style of cooking.
Another problem for McDonald’s in India is the cost of food. The country has high food prices, which makes it difficult for the company to compete.
In addition, the country’s economy is not as strong as it is in other countries. This means that people are not as willing to spend money on food.
Overall, McDonald’s has had a difficult time succeeding in India. The high cost of food and the large population are significant challenges.
However, the company may be able to rebound in the future if it adapts its menu and marketing strategies to the local preferences.
