As anyone who’s ever set foot in a Sephora can attest, the beauty retailer offers a shopping experience like no other. But now, Sephora is teaming up with another retail giant: Kohl’s.
The two retailers announced a partnership that will bring Sephora shops to select Kohl’s stores beginning in fall 2017. The move is a first for Sephora, which has traditionally operated its own standalone stores.
So why is Sephora partnering with Kohl’s? There are a few reasons.
For one, the move will help Sephora reach more shoppers. Kohl’s has more than 1,100 stores across the country, while Sephora has just over 400 locations. That means there are many potential customers who live near a Kohl’s but not a Sephora.
But it’s not just about increasing the number of locations. Sephora is also hoping to benefit from Kohl’s large customer base.
According to a press release from the companies, Kohl’s shoppers are “over-indexed” in terms of their interest in beauty products. In other words, they’re more likely to be interested in makeup and skincare than the average shopper.
That makes sense when you consider that Kohl’s already sells some beauty products, including brands like Lancôme and philosophy. By teaming up with Sephora, Kohl’s can offer an even wider selection of high-end beauty products to its customers.
The partnership is also a way for Sephora to reach shoppers who may not be familiar with its brand. Though Sephora is one of the most popular beauty retailers around, there are still many people who have never set foot in one of its stores. Teaming up with Kohl’s will help introduce Sephora to a whole new group of potential customers.
Of course, it’s not all aboutSephora. The partnership will also be beneficial for Kohl’s, which has been struggling in recent years. The retailer has been closing down stores and laying off employees as it tries to compete with online retailers like Amazon.
partnering with Sephora could help Kohl’s attract more shoppers to its stores. And even if they don’t buy anything from Sephora, they may still pick up some other items while they’re there. That would be good news for Kohl’s, which is looking for any way it can to boost its sales.
In conclusion, there are several reasons why Sephora is partnering with Kohl’s including increasing their reach to potential customers and offering a wider selection of high-end products.
