McDonald’s discontinued all-day breakfast in the United States back in September of 2018. The decision was met with mixed reactions from customers and employees.
Some people felt that the meal was a valuable addition to the menu, while others argued that it was a superfluous addition that didn’t draw in enough customers.
There were several reasons cited for the discontinuation of all-day breakfast. One reason was that it didn’t draw in enough customers, which led to McDonald’s losing money on the meal.
Another was that it was expensive to maintain, with costs associated with staffing and ingredients. Ultimately, the decision was made to discontinue the meal in order to focus on other areas of the business.
