In October 2017, German discount grocery chain Lidl announced its intention to open a store in Astoria, Queens. The announcement was greeted with excitement by many residents of the borough, who hoped that the store would provide them with access to affordable, high-quality food. However, Lidl did not open a store in Astoria, and it is not clear why the company decided against doing so.
It is possible that Lidl decided not to open a store in Astoria because of the competition from other grocery stores in the area. There are already several large grocery chains, including Trader Joe’s and Costco, that have a significant presence in Astoria.
These stores may have been able to offer lower prices than Lidl could have matched, making it difficult for the German chain to compete. Additionally, Lidl may have been concerned about the logistical challenges of opening a store in Astoria. The borough is densely populated and has narrow streets, which could have made it difficult for the company to find an appropriate location for a store.
Lidl’s decision not to open a store in Astoria is disappointing for many residents of the borough who had been hoping for an alternative to the existing grocery options. However, it is understandable why the company may have chosen not to open a store in the area.
