Yes, Petco is changing their logo. As part of a rebranding effort, the pet store chain is introducing a new logo and tagline, “Where the Healthy Pets Go.” The move comes as the company looks to emphasize its focus on health and wellness, both for pets and pet parents.
“We know that healthy pets make for happy pet parents,” said Petco CEO Brad Weston in a statement. “That’s why we’re committed to providing our customers with the products, services and expertise they need to keep their pets healthy and happy.”
The new logo features a green heart symbol and the word “Petco” in lowercase letters. The company says the green heart represents “our love for pets and their families, as well as our commitment to health and wellness.”
The changes come as Petco faces stiff competition from online retailers like Amazon.com, which has been making inroads into the pet market with its own line of pet food and supplies.
In addition to its new logo, Petco is also introducing a new slogan, “Where the Healthy Pets Go.” The company says the slogan is meant to capture its focus on health and wellness for both pets and pet parents.
Petco’s rebranding effort is part of a larger trend among retailers who are looking to emphasize health and wellness in the face of competition from online retailers.
