Kohl’s is dropping a number of brands in an effort to focus on its more popular lines. The brands being dropped include Juicy Couture, Rock & Republic, Candie’s, and Tony Hawk.
Kohl’s is also discontinuing its line of shoes under the Crocs brand.
Kohl’s has been streamlining its operations in recent years, and this latest move is part of that effort. The company has been closing underperforming stores, reducing inventory, and cutting costs.
Kohl’s is dropping a number of brands in an effort to focus on its more popular lines. Kohl’s is also discontinuing its line of shoes under the Crocs brand.
Kohl’s has been streamlining its operations in recent years, and this latest move is part of that effort. These changes have helped Kohl’s return to profitability after a few years of losses.
The brands being dropped represent a small portion of Kohl’s overall sales. Juicy Couture, for example, generated less than $50 million in sales for the company last year. Kohl’s believes that it can generate more sales by focusing on its stronger brands and expanding its partnerships with other retailers.
