Kohl’s is a department store chain that has been around since the early 1900s. In recent years, they have been trying to rebrand themselves as a more modern store for millennials. This has included partnering with popular brands like Nike and Under Armour, as well as having a more extensive online presence.
One of the ways Kohl’s has been trying to reach a younger demographic is through their commercials. Their most recent commercial features several young people who are shown using different Kohl’s products.
At the end of the commercial, it asks “Who is in the new Kohl’s commercial?” and then shows several pictures of different people.
The people in the commercial are all millennials who are passionate about fashion and athletics. They are shown using different Kohl’s products, like workout clothes and shoes, which highlights the store’s partnership with popular brands like Nike and Under Armour. By featuring young people who are active and stylish, Kohl’s is hoping to appeal to a younger demographic that may not have considered shopping at their store in the past.
