Burger King’s decision to buy Tim Hortons is a strategic move that will give the fast food giant a foothold in Canada. Canada is the world’s second-biggest coffee market, with an estimated worth of $19.4 billion in 2016. The Canadian market is also growing rapidly, and Burger King sees Tim Hortons as a key player in this growth.
The purchase will give Burger King a stronger presence in Canada, where it currently only has a 5% market share. By acquiring Tim Hortons, Burger King will be able to increase its customer base and better compete with its rivals. The purchase will also give Burger King a more diversified menu, which will give it an advantage in the Canadian market. The purchase is likely to be approved by regulators, and it is expected to be completed in early 2017.
