Kohl’s is discontinuing Dana Buchman. The line, which has been in the stores for the past six years, will be replaced by a new women’s line called Simply Vera by Vera Wang. The decision to discontinue Dana Buchman was based on customer feedback and sales data.
Kohl’s is known for carrying affordable, yet stylish clothing and accessories. The decision to discontinue Dana Buchman and replace it with Simply Vera by Vera Wang was likely based on customer feedback and sales data. Simply Vera is a more high-end brand, which may better reflect the overall style of the Kohl’s customer base.
Dana Buchman was first introduced to Kohl’s in 2006. The line was created as an affordable alternative to designer brands. However, over the past six years, the line has failed to gain traction with shoppers. In contrast, Simply Vera by Vera Wang has been very successful since its launch in 2007.
It is not surprising that Kohl’s would make the decision to discontinue Dana Buchman in favor of Simply Vera. However, some shoppers may be disappointed that they will no longer be able to find Dana Buchman at their local store.
Conclusion: Yes, Kohl’s is discontinuing Dana Buchman.
