Kohl’s is an American department store chain founded in 1962. As of February 2013, it is the largest department store chain in the United States with 1,158 locations, operating stores in every U.S. state except Hawaii. Kohl’s is headquartered in the Milwaukee suburb of Menomonee Falls, Wisconsin.
In recent years, Kohl’s has been losing business to its competitors. In particular, Macy’s and J.C. Penney have been eating into Kohl’s market share. This is due to a number of factors, including Macy’s aggressive expansion strategy and J. Penney’s focus on attracting younger shoppers.
Kohl’s has responded to this challenge by revamping its own expansion plans and by revamping its stores to appeal to a younger demographic. However, it remains to be seen whether these efforts will be enough to turn around Kohl’s fortunes.
Conclusion:
Only time will tell if Kohl’s efforts to revitalize its brand will be successful. If not, the company could find itself in serious trouble.
