Why did McDonald’s get rid of the Hamburglar?

The Hamburglar, McDonald’s iconic mascot, has been retired for over a year now. This decision was made by the company to focus more on its new, global mascot, Micky. Some argue that the Hamburglar was outdated and didn’t fit in with McDonald’s new image.

Others say that he was simply too difficult to merchandise and that his appearance no longer reflected what McDonald’s was trying to convey. Whatever the reason, the Hamburglar is no longer with us, and we can only hope that Micky will be a more successful global mascot.

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